MORE Than Sport teams up with local charities to support Texas Children’s Cancer and Hematology Centers at the 2016 Memorial Hermann IRONMAN® North American Championship Texas.

By MORE Than Sport
Posted in More Than Sport, on May 10, 2016

MORE Than Sport – the global brand for good in sport – has partnered with two Texas based nonprofits, Competing for Hope and the L3 Foundation, to host a post race medal donation supporting Texas children fighting pediatric cancer and blood disorders.

All athletes participating in the 2016 Memorial Hermann IRONMAN® North American Championship Texas on May 14th are invited to donate their finisher medal to MORE Than Sport for this unique program.  Donated medals, freshly adorned with a custom ribbon from the Snowdrop Foundation, will be gifted to patients at Texas Children’s Cancer and Hematology Centers during a visit from a team of athletes and industry partners on Monday May 16th.

“As a parent, it is incredible to see the kids getting recognition” says Scott Ahrendt, who founded the L3 Foundation in honor of his son Landon, who sadly lost his battle with cancer in 2014.  “To have these athletes not only give something to these kids, but come in and spend time with them is really impactful.  Landon received a medal during treatment and we still have it. We will always have it.”

“Nothing says grit, dedication and determination like an IRONMAN athlete and we look forward to sharing these values with the inspirational kids at Texas Children’s Cancer and Hematology Centers.”  says Chris Lieto, Founder of MORE Than Sport. “We are excited to be able to provide the athletes racing with a chance to do more and transform their race experience.  An IRONMAN race medal is a very special item, and sharing this symbol of achievement in celebration of the bravery that these kids demonstrate every day is a really humbling opportunity.”

As a lead up to this event, MORE Than Sport has teamed up with Moxie Multisport to host a happy hour supporting both Competing for Hope and the L3 Foundation.  The event will take place May 13th from 4:30 p.m. to 8:00 p.m. at the Crush Bar.  Entry to the event will be the purchase of a limited edition MORE Than Sport/ Moxie Multisport/ Blue Nectar co-branded t-shirt.  The sale of each shirt will provide direct support for the children and families affected by childhood cancer.   

Medal collection will be hosted by Cycle Chauffeur, and take place on Sunday May 15th from 8:00 a.m. to 4:00 p.m. in the parking lot north of the Woodlands Waterway Hotel (9590 Six Pines Dr.) All athletes are invited to drop by at any time for more information or to donate their medal.

For more information, or to register to join and do MORE, please visit

Chris Medal Photo1


About MORE Than Sport

MORE Than Sport was developed in 2007 by Professional Triathlete Chris Lieto. Since then, it has grown into a global movement of athletes who believe in competing for MORE than just a win.  The MORE Than Sport mission is to transform lives around the world through amazing products, service trips, and fundraising opportunities to provide clean water, food, medical care, education, and housing for those in need. Through direct donations, corporate partners, event support and the MTS marketplace, MORE Than Sport has supplied over 39,000 meals to those facing hunger, provided over 292,000 nights of shelter, supported 500 students in receiving educational resources and ensured over 30,000 individuals will receive clean water for life.

® MORE Than Sport and the MORE Than Sport logo are trademarks registered US Patent and Trademark Office.


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